With the continuous change of Google search, many owners are concerned about the question: what should be done to make site have a good ranking and find more clients. In fact, website optimization is not difficult, you want to have a good ranking, do the following two methods:
First: Google Adwords
We all know that Google adwords is the charging mode, click once charges once, which may cost a lot of money. In practice, it will inevitably encounter malicious clicks from fellow competitors, which would increased the investment costs, bring the enterprises a lot of trouble.
In addition, the presence of malicious clicks let enterprises made some mistakes in the statistics, can not accurately determine the effect of Google adwords. Nevertheless, in the site optimization process, adwords is essential. It allows PPC fast move forward, get more clients. Thus, even if B2B company knows the existence of malicious clicks, there are still many companies are willing to do it.
Second: Search Engine Optimization
With respect to adwords, SEO cost-effective is very high, through normal optimization operations, you can make your site keyword ranking move forward rapidly for more clients. However, this approach also has some problems, long cycle, slow. But as long as doing website optimization well, not only benefit at present but also you are likely to benefit in the future and beyond, which adwords can not.
In addition, one of the biggest benefits is stable website ranking. Of course, the premise is that your operation is legal, in line with the search engine rules. We all know that Google has been in constant change, why change, in order to exclude some sites which use non-formal techniques to obtain better ranking. These site which use the normal methods tend to have stable ranking, so that customers resources will be a steady.
In fact, site optimization is not so complicated, as long as valuable content, Google will include, good ranking is natural. As long as you can optimize corporate website according to two points above, the customer resources is not a problem, income is not a problem.